Areas of Expertise

Channel Consulting
  • Partner Go-to Market Strategy and Channel Development
    • Utilize tools to understand the key elements that drive channel sales strategies and that the right partners and behavior reap rewards
      • Engage, adopt, drive awareness, track and reward
  • Channel Program Creation, Change or Relaunch
    • Assess and prioritize enhancements to an existing program
    • Rebrand and relaunch an existing program
    • Analyze, monitor, and report on overall program success
    • Establish program levels, specializations, requirements and benefits
    • Implement or change key components of channel programs to better align with industry best practices and trends in motion
  • Channel Enablement
    • Establish a partner on-boarding process and supporting materials
    • Training
    • Certification programs
    • Authorized Training Programs
    • Develop enablement materials
  • Channel Sales
    • Targeted partner communications
    • Marketing Development Fund programs
    • Marketing materials
    • Partner portal review
    • Event support
  • Global programs
    • Create a standardized global framework with a common set of requirements and benefits, as well as consistent rules of engagement, while maintaining flexibility for different partner types in a variety of global markets.
  • Voice of the Partner
    • Collect feedback from your partner ecosystem with surveys and events to ensure the program is meeting expectations.
      • Partner Advisory Council
        • Event planning and execution
        • Feedback and information gathering
      • Partner Survey
        • Development, delivery and analysis

Marketing Consulting
  • Strategic Marketing Plan and Execution
  • Website Creation
    • Includes site plan and design, configuration and implementation
  • Customer Focused Event Planning
  • Email Marketing Creation and Writing
  • Copy Writing